Located on the Restigouche River, Campbellton is described as the "Gateway to Atlantic Canada," providing an entry point from Quebec and the US to the eastern provinces. The historic river Restigouche is world renowned for its salmon fishing, but it also has activities for canoeists, photographers, and outdoor enthusiasts. It was on this river in 1760 that the Battle of the Restigouche occurred; the final naval battle between the English and French for the possession of North America.

Campbellton's Salmon Festival, founded in 1967, is the highlight of summer and one of the best known festivals in New Brunswick. Salmon is so important in Campbellton that an 8.5 m (28 ft.) stainless steel statue was recently created to honour their importance in the Restigouche River. Campbellton also has winter activities offered by the alpine and Nordic ski facilities at Sugarloaf Provincial Park.

Campbellton New Brunswick accommodations include hotels, motels, bed and breakfasts and campgrounds.